Professional Communication

Learning the English language becomes more interesting and more challenging, the deeper you dive into the peculiarities of a language: idioms, puns and slogans are used instinctively to make the conversation more colourful. Not only that, but it is a benefit for both business and private life. The better you understand and know how to use them, the more you will enjoy conversation with the locals and the more comfortable you’ll feel while socializing.

Constructing and recognizing the building of a business identity

Part II:
Some of the following approaches are useful when constructing an identity for international partners.

Creating cultural identities when communicating in English - Part I

When non-native speakers communicate with business partners they often have to construct their “identities” using English or another common language. When little or nothing is known about the cultural background that someone comes from then it is important to present an identity that partners feel they can trust.